MTA, MMM & Incrementality
MTA, MMM, and Incrementality are powerful methodologies in marketing analytics that provide valuable insights into the effectiveness of marketing efforts.
Hamada Antar
Experienced ecommerce manager with 20+ years in DTC & B2B, specializing in Shopify, omni-channel marketing, CRO & SEO. Proven leader in data-driven strategies, tech & automation for scalable growth.
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